Title: Dear Lulu
Author: James Goggin (Practise) with students of the faculty of Design at the University of Applied Sciences Darmstadt & Prof. Frank Philippin
Publisher: Lulu.com
Copyright: Creative Commons Attribution 2.0
Format: 96 pages, 14,81 x 20,98 cm, perfect bound paper back, full colour, English
ISBN: none
Dear Lulu is a test book which was researched and produced by graphic design students at Hochschule Darmstadt, Germany, during an intensive two-day workshop with London-based designer James Goggin (Practise). The book’s intention is to act as a calibration document for testing colour, pattern, format, texture and typography. Exercises in colour profile, halftoning, point size, line, geometry, skin tone, colour texture, cropping and print finishing provide useful data for other designers and self-publishers to judge the possibilities and quality of online print-on-demand — specifically Lulu.com, with this edition. The project was afterwards extended to other platforms, such as Blurb and MagCloud.