Title: Inside the White Cube, 2009
Subtitle: Overprinted Edition (English) / Édition palimpseste (French)
Artist: Yann Sérandour
Editors: Yann Sérandour, Jérôme Saint-Loubert Bié
Publisher: JRP|Ringier, Zurich
Format: 84 pages, 26.7 x 26.7 cm, one run of black, overprinted with white ink + one spot colour, softcover
ISBN: 978-3-03764-042-5
Harnessing strategies of mimicry, infiltration, and parasiticism, the work of Yann Sérandour reactivates and hijacks the substance of historical art works and publications. Conceived in collaboration with Jérôme Saint-Loubert Bié on the basis of the same principle, the publication Inside the White Cube is printed over the French edition of Brian O’Doherty’s book. This palimpsestic book presents a selection of projects by Yann Sérandour that are derived from other books and other authors. The design, using Adrian Frutiger’s Méridien typeface, explicitely quotes Jack W. Stauffacher’s design for Brian O’Doherty Inside the White Cube, while the book format is the one of the magazine Artforum in which Brian O’Doherty’s essay first appeared.